Discover shadow IT, eliminate duplicate subscriptions, and cut SaaS costs by 30% for growing companies
TAM
$1.37B
Search Volume
8,100/mo
Reddit Mentions
680/mo
YoY Growth
+21%
12-month trend of search volume and Reddit mentions
Companies with 50-500 employees use 100+ SaaS tools but lack visibility into total spend. Shadow IT, duplicate subscriptions, and unused licenses waste 25-30% of SaaS budgets ($50K-$500K/year).
Connect to company email, SSO, and payment systems to auto-discover every SaaS subscription. AI identifies duplicates, unused licenses, and negotiation opportunities. Dashboard shows total SaaS spend with optimization recommendations.
The SaaS spend management market is $1.37B growing at 21.2% CAGR. Zylo ($72.5M raised) and Productiv ($73M raised) target enterprises, leaving SMBs underserved. The average company wastes 25% of SaaS spend on unused licenses. The SMB opportunity is real but selling cost-cutting software to companies with small IT budgets is paradoxical.
Weakness: Enterprise-focused pricing and features, too complex for SMBs
Weakness: Targets large enterprises, minimum contract value too high for SMBs
Weakness: Managed service model requires human negotiators, less scalable
Free SaaS audit tool that scans company email for subscription receipts
SEO and content marketing targeting 'reduce SaaS costs' and 'SaaS management' keywords
Partner with CFO communities and finance Slack groups for distribution
ROI calculator landing page showing potential savings based on company size
Zylo and Productiv could launch SMB tiers with their superior data and funding
SMBs may not pay $200-$500/mo for a cost-cutting tool -- the irony problem
Requires deep integrations with SSO, finance tools, and email that are hard to build
Procurement consolidation tools from Gartner and AWS Marketplace reduce need
Viable with Execution
out of 10
Finance leaders and IT managers at companies with 50-500 employees spending $100K-$1M/year on SaaS